News
Over 6,000 small businesses signing up to Twitter every day
An estimated 700,000 small businesses are using the social networking
site Twitter with 6,000 more joining every day, according to a recent
O2 survey.
Small and medium-sized businesses are looking to
Twitter as a way to cut marketing costs and directly communicate with
clients and potential clients.
The poll of 500 small firms found
that 17% are already using Twitter, with 25% of these SMEs signing up
to the social networking site in the last month.
Nearly a third
of those surveyed said they had saved up to £1,000 since signing up and
16% claimed that they had been able to save up to £5,000.
"The
increase in small businesses using converged devices such as
smartphones combined with the simplicity of Twitter represents a
fantastic opportunity to further raise their profiles and increase
efficiency," said Simon Devonshire, head of small business marketing at
O2.
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