Internet 'most important tool to help small firms survive recession'
One in five small and medium-sized companies believe that the internet will be the most important tool in helping them beat the recession, according to research conducted by Easynet Connect.
The survey of 225 SME IT managers also revealed that 74% of small businesses use the web to grow their company profile and over 50% believe that the web would put them on a level playing field with bigger companies.
"The critical difference between now and the recession of the early 90s is the internet, which could easily be the most important tool in helping small businesses through the current down turn," said Chris Stening, managing director of Easynet Connect.
"The internet has meant that businesses are much better equipped this time around. In the early 90s we were a world away from e-commerce, online marketing, or having a mobile workforce, let alone using cloud computing or holding video conferences with customers on the other side of the world."
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