Conversion Rates During Recession
During difficult times, often budgets have to be cut. This goes without saying. So maybe you'll begin to look at reducing everything being spent on your latest website. But before you do that, here's a tip: don't stop testing.
The entire point behind testing is to maximise every single visitor to your website. Before this "crisis" (I hate to call it that, as it just perpetuates the situation) the situation was still the same: marketing costs are going up, and you've got more and more competitors. You need to stand out. You need to entice your visitors from browsers into buyers. The easy decision is to think everything is equal. Of course a website is useless without any visitors, but it's also incredibly expensive with the wrong visitors and a low conversion rate. Now is the time to go further ahead of your competitors as people seek to spend a bit more time looking for that bargain.
Our website is at the very heart of our business and everything about it, from looks to functionality, had to be right. XTmotion provided us with a comprehensive solution from concept through to launch, with continuous back-up and support. The level of service and professionalism has been second to none, and XTmotion provided us with the flexibility which we needed to get our business online to the tightest of deadlines.
XTmotion offered a personal and professional service in developing a website according to our specifications, whilst adding their own innovative ideas and suggestions.
XTmotion are personable, efficient and dedicated to delivering on their promises. I would highly recommend this company and I would not hesitate to use for any future development within our company.